Business analysis
Discovery, requirements, process mapping, operating models and shared definitions.
Mark Freese · Perth, Western Australia
Work, projects, music, stories and whatever comes next.
This is my home on the internet; not just a CV. I work in business analysis, product and applied AI, but I also make music, build side projects, get involved in communities and follow ideas far enough to see whether they become something useful.
01 · Work
Make complicated things usable.
Professionally, I sit between business problems, people, data and technology. I’m strongest when the problem is cross-functional, the language is inconsistent and somebody needs to turn it into a workable path forward.
Product & process design
Turning ambiguous problems into testable flows, prototypes and practical delivery paths.
Data & BI readiness
Making reporting and AI useful by improving the structures, ownership and meaning underneath them.
Applied AI
Using AI for prototyping, synthesis, automation and decision support; not AI for its own sake.
2023–2026
Business Analyst · Gentoo Media / GiG Media
Cross-functional systems, process, BI and data work spanning commercial, finance, marketing and technology stakeholders.
2020–2024
Key Account Manager · Gaming Innovation Group
Commercial partner growth, product feedback, performance analysis and translation between customers, commercial teams and product/engineering.
2018–2019
Founder · The Eastern Craft
Built and ran a Danish craft beer importer/distributor; sales, operations, logistics, marketing, events and supplier relationships end to end.
Earlier
Marketing, analytics & operations
Brand, digital marketing, data auditing and production roles across Australia, Denmark and the UK.
02 · Projects
Build enough to learn something real.
Some of these relate to my day job; some absolutely do not. The common thread is that I like turning a vague idea into something tangible enough to test, use, break and improve.
BA Connect
A smarter networking experiment for Business Analysts using attendee profiles, matching logic and rapid feedback to make professional networking less random.
View on GitHub ↗WAMCon Companion
I turned an awkward conference PDF into a phone-friendly companion with schedule tracking, notes and lightweight personal context because I wanted something better to use on the day.
View on GitHub ↗Giglist
Exploring better infrastructure for discovering and organising live music; connecting gigs, artists, venues, editorial and community data rather than treating each as a disconnected listing.
Visit Giglist ↗We Grow On Trees
A music project and evolving creative world; songs, visual ideas, software experiments, live interaction and a deliberately blurry boundary between band, collective and system.
GrowingKnowledge that survives handover
Experiments in lightweight ways for volunteer groups and small teams to capture people, activity, decisions and context so useful knowledge does not disappear when roles change.
In practiceUseful little systems
Rapid tools and proofs of concept for real workflow problems; enough structure to test the idea before anyone spends months pretending the first solution was definitely correct.
Various03 · Life & interests
The bits that do not belong on a CV.
I do not want a personal site that pretends work is my entire personality. These are some of the other threads I keep pulling on; they often leak into the projects anyway.
Writing, recording and making the system part of the instrument.
We Grow On Trees, quick-song experiments, live interaction, home-built sounds, visual ideas and the question of what technology can add without sanding off the human parts.
Stories before they disappear.
Digging through family records, old churches, migration stories, photographs and contradictory memories; trying to preserve the story without pretending history is ever perfectly tidy.
Rough edges are allowed.
Album artwork, old drawings, digital experiments and visual systems that feel made rather than generated from a corporate template.
Communities work better when people can find each other.
That applies to business analysis, live music and almost everything else; I keep ending up around projects that make people, knowledge and opportunities easier to connect.
If an idea keeps coming back, build the smallest version of it.
It is usually more informative than another month of thinking about whether it is a good idea.
One thread through all of it
Curiosity is more useful when it leaves evidence behind.
01
Understand what is actually happening before polishing the story around it.
02
Make things concrete early enough that somebody can react to them.
03
Keep the original idea visible even after tools and process get involved.
04
Use technology as leverage, not as a reason to remove judgement, character or people.
05
Leave enough structure behind that the next person can continue rather than start again.
Notes
A place for things that need more than a card.
WordPress stays useful here. I can publish work notes, project updates, music, family-history pieces or whatever else deserves its own page instead of forcing everything into the homepage.
Contact
Work, collaboration, music, projects or a genuinely interesting problem.
I’m based in Perth, Western Australia. For professional context, the CV and LinkedIn links stay deliberately clean; for everything else, email still works.