# Mark Freese

Perth, Western Australia  
Email: markleonfreese@gmail.com  
LinkedIn: https://www.linkedin.com/in/markleonfreese/  
GitHub: https://github.com/markleonfreese  
Website: https://markfreese.com/

## Positioning

Business Analyst | Product Growth and AI-Enabled Process Design | BI, Automation and Stakeholder Strategy

I work across business problems, data, process and technology to turn ambiguity into clearer operating models, prototypes, workflows and decision support. My background combines business analysis with commercial account management, affiliate marketing, entrepreneurship and hands-on digital delivery.

My strongest areas are stakeholder alignment, cross-functional process design, data/BI readiness, rapid prototyping and practical AI-enabled workflows. I use AI as an accelerator for discovery, synthesis, documentation, prototyping and automation rather than as a substitute for business judgement.

## Core capabilities

- Business analysis and requirements discovery
- Stakeholder management and facilitation
- Process mapping, gap analysis and operating model design
- Product ownership and rapid prototyping
- Applied AI and workflow automation
- Data governance, data readiness and source-of-truth design
- BI and decision-support design
- Cross-system integration analysis
- Commercial and product performance thinking
- Change adoption, documentation and handover

## Tools and platforms

Tableau, Metabase, Snowflake, dbt, Google Analytics, Hightouch, Business Central, Confluence, Jira, WordPress, Figma, Microsoft Azure, Google Workspace, custom CMS/CRM/data systems, AI-assisted development and prototyping tools.

## Experience

### Business Analyst · Gentoo Media / GiG Media
**December 2023 - June 2026 · Perth, Western Australia**

- Led cross-functional analysis across commercial, finance, BI, marketing and technology workflows.
- Shaped a shared account-management and reporting operating model across multiple business systems.
- Designed and documented data ownership, source-of-truth and integration requirements to improve reliability and decision visibility.
- Gathered requirements, mapped current and future-state workflows, facilitated stakeholder alignment and prioritised delivery work.
- Used rapid prototypes to validate workflow and data concepts before deeper implementation.
- Applied AI to documentation, summarisation, onboarding, requirements support and workflow automation.
- Supported governance around onboarding, commercial data, compliance and financial validation.
- Worked between non-technical and technical stakeholders to translate business outcomes into feasible system changes.

### Key Account Manager · Gaming Innovation Group
**January 2020 - January 2024 · Copenhagen / Perth**

- Managed global affiliate and commercial relationships with a focus on sustainable growth and performance.
- Analysed campaign and partner performance to identify conversion, product and market opportunities.
- Worked with Product, Engineering, SEO, affiliate teams and market stakeholders to translate commercial needs into tools and product improvements.
- Improved onboarding, reporting and commission workflows through process redesign and automation.
- Brought partner and user context into product and reporting discussions rather than treating data in isolation.

### Affiliate Manager · Gaming Innovation Group
**November 2018 - January 2020 · Copenhagen**

- Built affiliate partnerships and improved team operational methods.
- Used spreadsheet modelling and data processing to turn campaign data into actionable commercial insight.
- Took on cross-functional projects spanning partner operations, reporting and workflow improvement.

### Founder / Director · The Eastern Craft IVS
**January 2018 - November 2019 · Copenhagen**

- Founded and operated an importer/distributor of Eastern European craft beer in Denmark.
- Managed business development, supplier relationships, logistics, distribution, marketing, events and customer relationships end to end.
- Coordinated product collaborations between breweries and markets, translating commercial and customer context across organisations.

### Earlier experience

Marketing, digital, data auditing, production and operations roles across Australia, Denmark and the UK, including Studenterhus Aarhus, Copenhagen Capacity, Logsys Group, Undiscovered London, Kitchen Craftsmen, Logsys Power Services and Duo Glass.

## Selected projects

### BA Connect
Smart networking proof of concept for IIBA Perth. Uses attendee profile information and matching logic to make structured networking more relevant and measurable.

Repository: https://github.com/markleonfreese/IIBA-Networking-POC

### WAMCon Companion
Mobile-friendly PWA created from a difficult-to-navigate conference programme, adding schedule tracking, session notes and personal context.

Repository: https://github.com/markleonfreese/WAMCon-Companion

### Cross-functional data and workflow integration
Enterprise business analysis work connecting commercial, finance, BI and operational needs into a clearer shared data and process model. Details are intentionally kept at a high level.

## Community and current work

- Active with IIBA Perth; operational improvement, knowledge capture, events and BA-focused experimentation.
- Exploring data and tooling for Perth's live-music ecosystem through Giglist and related projects.
- Building small AI-enabled prototypes that help organisations test process and product ideas quickly.

## Education

**Aarhus BSS - Aarhus University**  
MSc / Cand.Merc, Marketing

**The University of Western Australia**  
Bachelor of Commerce and Bachelor of Communication Studies; Marketing, Accounting and Communication Studies

**WU Vienna University of Economics and Business**  
Study experience / exchange

## Languages

English: Native or bilingual  
Danish: Elementary  
German: Elementary